Medical Travel to Turkey – ooH, Outdoor Proposal Berlin

Berlin as the biggest city in Germany with a huge multicultural population offers many media opportunities to reach the desired target group for an appropriate budget.

A client can choose between print (newspapers, special interest magazines), out of home media (blow ups, megalights, big banner, megaboards, billboards, citylight posters, digital posters, 4/1 posters on columns, fully wrapped columns, digital posters (in shopping malls), traffic posters, fully wrapped buses and trams, window stickers…), online media (advertorials, banners, google ads, facebook ads) and finally, sales promotions (with promotion teams in stations, on markets, close to super markets and streets)… A lot of options, for different budgets…

But 1st: Choose your right target audience!

Berlin is a very multicultural city. A significant part of Berlins population are turkish citizens.

1. specific target group: turkish population, mainly in „their“ districts

There are 4 different kind of „turkish“ people in Germany
• turkish background and german citizenship
• turkish nationality
• children with german nationality
• „visitors“ without official permission

The official population figures (Berlin register of residents, October 2011):   
turkish_population                            

In every district (Bezirke) are different areas (Stadtteile), f.e. Wedding or Tiergarten in Berlin-Mitte. All these areas can be reached and carefully targeted by selected billboards, columns, street promotions, ambient media, sales and consumer promotion activities.

2. General target group: german & turkish people – different touch points all over the city of Berlin

Various kind of outdoor media possibilities… but we don´t suggest:

1. Blow ups on buildings – huge formats, too expensive, only single places, nice style statements – but not sales orientated
2. Megalights on streets – only sold in networks, mainly focussed on car drivers

Relevant opportunities, recommended by Porsch Media Communications:

BIG BANNER

bigbanner_alexbigbanner_friedrichstrasse

Double sided blow ups on major stations like Alexanderplatz* or Friedrichstrasse** (both railway stations are used from regional trains, urban railways like U-Bahn and S-Bahn. Plus different Tram and Bus lines. Very high frequency of passengers (Alex 120.000, Friedrichstrasse 230.000 people – per day! These medium sized blow ups are mounted at the stations ceilings.

2. General target group: german & turkish people
Format 400 x 600 cm
Price: 6.770 €*  – 9.120 €** per month (28 days), plus 1.700 € production costs (onetime)

BILLBOARDS

GF_Berlin_Bewag_2010

18/1 Format, can be bought site by site, in decades (10/or 11 days) – on streets, in housing areas, behind tracks of U-Bahn and S-Bahn (the local trains of Berlin public transportation system), on stations platforms…

1. specific target group: turkish population
2. General target group: german & turkish people
Format 356 x 252 cm
Average Price: 25 €  – 35 €** per day (depending on frequency, booked in decades, 10 or 11 days),
Suggested Package Price:  50 sites covering all areas: 15.750 € 
plus production costs (on request)

MEGABOARDS

megaboard_dentist

18/1 Format, behind glass, only on platforms of major stations with a very high passenger frequency

2. General target group: german & turkish people
Format 356 x 252 cm
Average Price: 75 €** per day (depending on frequency, booked in decades, 10 or 11 days),
Suggested Package Price:  5 sites on mayor stations: 4.300 € 
plus production costs (on request)

CITYLIGHT POSTER

CLP_Bahn_cyan

Networks on several S-Bahn stations, different routes, highly frequented places. The posters are sold in networks, posters behind glas, 7 days placement.

2. General target group: german & turkish people
Format 118,5 x 175 cm
Price: 17,90 € per day (booked in weeks, 7 days),
Price:  300 sites covering all stations: 37.590 € 
plus production costs (on request)

COLUMNS (Kultursäulen)

col_kreuzbergcol_bergmann

4/1 posters sold in bigger or selected networks.

2. General target group: german & turkish people
Format 119 x 168 cm
Price: 2,90 € per day (booked on a weekly basis, 7 days)
Package Price: 300 sites covering all areas: 6.090 € 

COLUMNS – fully wrapped

Ganzstelle_Berlin_Babylon_2010

Single booking site by site. This columns are extremely effective in areas with a population of a significant number of turkish households.

1. specific target group: turkish population
2. General target group: german & turkish people
Format 2.380 x 336 cm
Average Price: 30 €  – 50 € per day (depending on frequency, booked in decades, 10 or 11 days),
Suggested Package Price:  25 sites covering turkish housing areas: 9.700 € 
plus production costs (on request)

TRAFFIC BOARDS

bustraffic_aegean

18/1 Format, on the left side of buses and trams, different lines/depots

2. General target group: german & turkish people
Format 356 x 252 cm
Price: 1.850 € per month (28 days), production costs included, every subsequent month: only 800 € per vehicle!
Suggested number of vehicles:  4 buses, 2 trams for 20.520 €  (price for 3 months)

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